During their peak on YouTube, the So in Love Family reached:
551 million video views
600,200 subscribers
Over 26.8 million views in a 30-day period (as shown in the image)
Estimated monthly earnings of $6.7K – $107.3K
Estimated yearly earnings between $80.4K – $1.3M
These metrics highlight their impressive reach and ability to generate significant revenue, making them a powerful force in the family entertainment space on YouTube. Their high engagement, combined with strong viewership, positioned them as major influencers within the YouTube family content niche.
Over the course of this presentation we will show you why now is the perfect time for the So in Love Family to release a docuseries.
The Rise of ItsJFunk
The fact that Ryan’s World was a fan of J Funk and took some concepts from the ItsJFunk channel is a significant part of the So in Love Family’s story. This narrative can be used effectively in the docuseries to highlight how J Funk’s early success and innovative content influenced one of the biggest names in the kids’ content space.
Demonstrate how this early recognition and influence created opportunities for J Funk and the So in Love Family, potentially leading to future brand partnerships and collaborations in the docuseries.
This angle not only adds depth to J Funk’s story but also highlights the So in Love Family’s impact on the broader kids’ content landscape, further enhancing the docuseries’ narrative.
Raising Miracle Baby Josiah
This image featuring Miracle Baby Josiah could be a powerful addition to the So in Love Family Docuseries, showcasing his early milestones and how far he has come from being a micro preemie to a growing child with a vibrant personality. This moment can highlight the joy and resilience within the family and serve as a symbol of hope and strength.
Miracle Baby Josiah’s story is a central, heartwarming aspect of the So in Love Family docuseries. The family’s journey, spending almost six months in the hospital until Josiah came home, has captivated millions of viewers. His development and adventures—from his first steps to playing sports—continue to draw in fans who love watching him grow and thrive as the baby brother to ItsJFunk.
Overview: Highlight how millions of viewers have connected with Josiah’s story and how they regularly tune in to see what he’s doing next. This connection to the audience shows the powerful impact of sharing their authentic family journey.
Dangerus Diva
These screenshots show moments from Dangerus Diva’s journey on YouTube, where she captured significant attention through various types of content, ranging from fashion try-ons to family adventures and games with her children.
How These Videos Can Be Featured in the Docuseries:
1. Early Success and Fashion Impact:
Video: DANGERUS DIVA TRIES ON LEGGINGS FOR HER BIRTHDAY:
This video, which reached nearly 800K views, showcases Diva’s ability to engage viewers through fashion and personality-driven content. It’s an example of how she was able to connect with audiences by sharing her personal style and everyday experiences.
The rise of Dangerus Diva as a fashion influencer could be explored in an episode focused on how her relatable, fun content helped her build a loyal following. This would emphasize the authenticity and creativity that she brought to the platform.
2. Musical and Personal Branding:
Video: GET READY FOR THE SHOW:
With almost 1 million views, this video highlights Diva’s musical career and personal brand development. Produced by Ap, this showcases their creative collaboration, further highlighting their powerful partnership in both music and content creation.
3. Family Fun and Engagement:
Video: HIDE N GO SEEK:
This family-focused video, with over 4.5 million views, shows Diva interacting with her sons in a playful, relatable way that has been a key part of the So in Love Family brand. It demonstrates how the family’s content resonates with parents and children alike, creating family-friendly entertainment.
This collection of Dangerus Diva’s videos showcases the wide range of content that she has produced over the years, from music covers and family content to parody commercials and reviews. With hundreds of thousands of views on many of these videos, it’s clear that her versatility and creativity have resonated with a broad audience.
Dangerus Diva’s diverse content—spanning music, family, comedy, and cultural commentary—has been a key factor in her success. Incorporating these different sides of her personality and career into the So in Love Family Docuseries will highlight her multifaceted talent and her influence across various content genres.
Ap 1nabillion
These videos from Ap 1nabillion’s channel reflect a wide variety of engaging content, spanning family vlogs, music, gaming challenges, emotional moments, and sports-themed videos. Each type of content showcases a different aspect of the family’s life and Ap’s creative skills.
1. Emotional Depth:
Video: Kobe Bryant Dies in Plane Crash(6.6M views)
This highly emotional video reflects how Ap and his family connect with their audience by sharing personal reactions to significant events. The loss of Kobe Bryant, a sports legend, was felt globally, and this video allows viewers to see how the family processes grief together.
1. Family Fun and Challenges:
Videos: “1v1 Basketball Game vs Dad” and “Hide N Go Seek in Mansion”
These videos capture playful, competitive dynamics between family members. Whether it’s a 1v1 basketball game with Xbox on the line or a fun game of hide-and-seek, the family uses these games to entertain viewers while showing off their close-knit relationships.
1. Music Videos and Creative Expression:
Videos: “SUPPOSE 2 BE” (200K views), “Happy and You Know It”
Ap’s music videos demonstrate his versatility as an artist and creator. These songs reflect his hip hop roots, offering a window into his musical journey and the messages he hopes to share with his audience.
2. Gaming and Subscriber Interaction:
Videos: “Should I Buy TOYS Xbox or Nintendo Switch” (91K views)
Ap and his sons create interactive content where they ask for viewer participation, often through gaming challenges or decisions like which toys to buy. This encourages
engagement and keeps their audience invested.
Conclusion:
The videos from Ap 1nabillion’s channel reflect the diversity of content that has helped him build a successful brand. From emotional moments and family challenges to music and sports, Ap’s creativity and ability to connect with his audience on multiple levels are evident throughout these videos.
Ap the Music Producer
Ap 1nabillion is the visionary and musical producer behind the So in Love Family’s music videos. His role in these videos goes beyond just appearing on screen; he creates, produces, and shapes the music that defines the family’s unique brand. Here’s how his influence is felt in these videos:
Key Contributions as a Producer:
1. Creative Direction and Production:
“HAPPY AND YOU KNOW IT Clap Your Hands”(716K views)
Ap’s production work is evident in the joyful, high-energy beats that set the tone for this song. The musical arrangement is tailored to engage young audiences, combining catchy rhythms with sing-along lyrics.
Impact: As the producer, Ap ensures that the music aligns with the family-friendly vibe of the So in Love Family, bringing a professional, polished sound that appeals to children and adults alike.
2. Hip-Hop Influence on Children’s Songs:
“Baby Shark REMIX Dance Song (Hip-Hop R&B Version)”(302K views)
Ap brought a fresh spin to the global phenomenon of “Baby Shark” by adding hip-hop and R&B elements. This creative twist differentiates the family’s version from other covers, making it stand out while staying true to their unique style.
Impact: Ap’s musical background allows him to infuse originality and cultural relevance into popular children’s music, helping the family expand their reach and maintain authenticity.
3. Encouraging Youth Creativity:
“At only 4 Years Old, ItsJFunk Creates a FUN NEW KIDS Challenge”(2.6M views) Ap, as the father and creative director, plays a guiding role in helping his son, J Funk, become a young content creator. Ap’s leadership ensures that the challenge is not only fun but also well-produced, showcasing his attention to detail in everything from camera angles to sound mixing.
Impact: By producing content that empowers his children, Ap sets the stage for their success, offering a blend of guidance and creative freedom that resonates with their growing audience.
4. Diversity in Music Genres:
“Dangerus Diva – Go Outside ft Baby Josiah”(56K views)
Ap incorporates a variety of musical genres into the family’s videos, ranging from hip-hop to pop, depending on the content. This particular video features upbeat, motivational music that complements the fun outdoor theme, adding excitement and engagement to the video.
Impact: Ap’s versatility as a producer allows the family to explore different musical genres, keeping their content fresh and varied, which helps attract and retain a diverse audience.
Why Ap’s Role as Producer is Pivotal:
Consistency in Branding: Ap ensures that all music and content align with the So in Love Family’s wholesome, uplifting brand. His influence helps maintain a consistent tone, quality, and message throughout their videos.
Industry Experience: Ap’s years of experience in the music industry allow him to create professional, radio-quality songs and soundtracks that elevate the production value of the family’s YouTube videos.
Audience Engagement: Through his music production, Ap tailors songs to fit the family’s audience, balancing fun and educational elements. His ability to create catchy, memorable tunes keeps viewers coming back for more, solidifying the family’s presence in the YouTube space.
Evidence that fans are ready for long form content from the So in Love Family
The screenshot above shows evidence that the So in Love Family has a dedicated fan base hungry for long-form content. On their backup channel APnDiva, which was used for research purposes, the family uploaded a nearly 3-hour video (“Greatest Christmas Day Ever”) to test how their die-hard fans would respond to longer videos. The data reveals:
The video achieved 986,006 views.
The total watch time was 1.4 million hours.
Viewers watched an average of 1 hour 25 minutes and 58 seconds of the video, meaning they stayed engaged for almost half of the total runtime (45.4% average percentage viewed). The channel gained 1.5K subscribers from this single video.
This demonstrates that the So in Love Family’s audience is highly engaged and willing to consume long-form content. The ability to keep viewers engaged for such extended periods (over 1 hour and 20 minutes on average) proves that they have the potential to generate big numbers with a docuseries. This loyal and attentive fan base bodes well for future success with longer episodic content, like a docuseries.
Events that will shape the So in Love Family Docuseries
The tragic event captured in the Business Insider article and image, describing the heartbreaking loss of Jamila, the second child lost by the So in Love Family, had a profound and lasting
emotional impact on the family. The situation was made even worse by the uncertainty surrounding the baby’s remains, adding to their already overwhelming grief.
Here’s how this event affected the So in Love Family emotionally and in terms of their public journey: 1. Emotional Trauma:
Double Loss: Losing a child is an unimaginable pain, and for Ap 1nabillion (Jamahl Morton) and Dangerus Diva (Shavonne Morton), this was their second devastating loss. The family had already gone through the heartache of losing their daughter Kaira, who passed away at 22.5 weeks. To then lose Jamila in a stillbirth, and never receive her remains, intensified their grief and suffering.
Uncertainty and Lack of Closure: Not receiving their daughter’s remains meant the family was deprived of the opportunity for closure, compounding the emotional toll. They couldn’t honor her memory as they had intended with a proper memorial or burial.
2. Impact on Mental Health and Wellbeing:
The emotional strain and ongoing uncertainty likely affected the mental health of both parents, as they had to cope not only with their grief but also with the stress of not knowing what happened to their child’s body.
Publicly sharing their story also required strength, as it meant revisiting their pain and making their private trauma public, which can be both cathartic and painful.
3. Strengthening Their Family Bond:
In facing these challenges, the family has shown incredible resilience. Their public presence as the So in Love Family has often focused on love, faith, and perseverance, even in the most difficult times.
Despite the overwhelming pain, Ap 1nabillion and Dangerus Diva have leaned on each other and their surviving children for support, using their love for one another to navigate these difficult emotions.
4. Inspiration and Advocacy:
Their story has inspired others who have faced similar tragedies, helping to shine a light on issues surrounding stillbirth and the lack of support many families experience in these situations.
By sharing their experiences, they have become advocates for transparency and accountability in situations like theirs, ensuring that no family has to endure the same uncertainty and lack of closure.
5. Impact on Their Content and Public Presence:
This tragedy has likely influenced the family’s content creation, shifting some of their focus toward healing, grief support, and mental health. The So in Love Family’s YouTube content and other public platforms may reflect a more personal and vulnerable side of their story, offering support and encouragement to others facing similar losses.
The situation has likely deepened the family’s connection with their audience, as viewers often resonate deeply with content that is authentic and emotionally raw. By sharing their story, the So in Love Family continues to build trust and empathy with their audience.
6. Long-Term Impact on Trust and Faith:
As a family of faith, this situation might have tested and ultimately strengthened their faith in God. Many of their followers, who have also faced challenges in their lives, find comfort in the family’s enduring faith and resilience through trials.
Conclusion:
The loss of Jamila, compounded by the fact that her remains were never returned to the family, has undeniably had a deep emotional effect on the So in Love Family. However, despite their pain, they continue to use their platform to inspire, advocate for transparency, and foster a community of love and support. This tragedy has become part of their narrative, one that showcases not just loss but also the incredible strength of a family determined to move forward together, no matter how difficult the journey.
The removal of the So in Love Family’s YouTube channel, with over 450 million views, after repeated hacking attempts and eventual deletion, had a significant emotional and practical impact on the family, further intensifying the difficult period they were already going through after the loss of their child.
1. Emotional and Psychological Toll:
Loss of Work and Legacy: The YouTube channel was a major part of the family’s public presence and creative outlet. Losing it meant that years of hard work, cherished memories, and their connection with a large fanbase were suddenly erased.
Grief Amplified: Coming so soon after the heartbreaking loss of their second child, this further loss likely amplified the emotional burden, contributing to a sense of grief not only over their personal loss but also the loss of their digital legacy.
Frustration and Helplessness: The family faced repeated attempts to recover the channel, only for it to be hacked again and eventually removed. This cycle of recovery and loss likely caused immense frustration and a feeling of helplessness, particularly given how much the platform meant to their creative expression and livelihood.
2. Impact on the Family’s Public Presence:
Disconnection from Fans: Their YouTube channel was their primary way of engaging with millions of followers. Losing it meant losing their direct connection with the community they had built over years, which was not only emotionally taxing but also affected their brand and visibility. Loss of Audience Trust: With the channel being repeatedly hacked, followers might have been left confused or frustrated, potentially affecting their relationship with the family’s brand. Although the family likely communicated with their fans, the repeated instability of the channel could have caused some to lose trust in their online presence.
3. Financial and Career Impact:
Loss of Revenue: With millions of views, the So in Love Family channel was likely a significant source of revenue for the family. Its deletion could have led to a sharp financial decline, making it harder to support their creative projects or sustain their brand’s growth.
Damage to Sponsorship and Brand Deals: Having a channel with 450 million views made the family an attractive target for sponsorships and brand partnerships. Losing this platform would have directly impacted their ability to secure or maintain brand deals, reducing an important revenue stream.
4. Resilience and Adaptation:
Inspiration to Create The Black Tube: The challenges of dealing with YouTube’s hacks, lack of support, and eventual deletion of their channel likely inspired Ap 1nabillion to further commit to his platform, The Black Tube, which was created to give creators a safe space without the threat of removal. This was a way of turning a negative experience into a positive, forward-thinking project that could help not only their family but other creators who face similar struggles. Rebuilding from Scratch: Despite losing their YouTube channel, the family has shown resilience by rebuilding their brand on other platforms, such as The Black Tube, and continuing to engage their audience. They have demonstrated an incredible ability to bounce back from adversity, using their story to inspire and connect with others.
5. Strengthening Their Message:
A Story of Overcoming: Losing both a child and their primary digital platform could have devastated the So in Love Family, but instead, they used these experiences to deepen their message of perseverance, faith, and love. They have been able to connect more authentically with their audience, showcasing the real-life struggles that come with public and personal losses. Building a New Legacy: While the loss of their YouTube channel was devastating, it opened the door for the family to create a new legacy, one rooted in independence and empowerment through platforms like The Black Tube, where they can control their own content and narrative without fear of censorship or loss.
Conclusion:
The removal of the So in Love Family’s YouTube channel, after it had reached 450 million views, added to the grief and frustration the family was already facing following the loss of their child. The channel’s deletion impacted their emotional well-being, public presence, and financial situation, but the family’s resilience, commitment to faith, and determination to rebuild through platforms like The
Black Tube have shown their ability to turn adversity into growth. Despite the setbacks, they continue to inspire others through their strength and perseverance.
Creating the So in Love Family Docuseries makes perfect sense for several compelling reasons:
1. Deep Emotional Connection
The So in Love Family has experienced profound loss and triumph, which makes for an emotionally gripping narrative. The docuseries would cover their personal tragedies, including the loss of Kaira and Jamila, and their ongoing battle with the funeral home. These heartfelt stories will resonate deeply with viewers, especially parents and families, creating a strong emotional connection that keeps audiences invested.
2. A Proven Audience
The So in Love Family has already garnered a massive following with over 450 million views on YouTube before their wrongful removal, and a loyal fanbase that migrated with them to The Black
Tube. There’s a proven demand for their content, and their family-friendly, relatable dynamic ensures their docuseries would captivate viewers.
3. Inspiring Resilience
Their resilience through grief and adversity—losing children, rebuilding after losing their YouTube channel, and their unwavering strength—makes for a highly inspirational story. Many viewers, especially those who have faced hardship, will find solace and hope in watching the family overcome.
4. Positive Representation of Black Families
The So in Love Family offers a much-needed, positive representation of a Black family in media. Their love, unity, and strong family values are counter to some of the stereotypical portrayals of Black families in mainstream media. The docuseries can serve as an empowering example of Black love, success, and resilience.
5. Diverse, Multigenerational Appeal
From young kids who relate to J Funk and Miracle Baby Josiah to parents inspired by Ap and Diva’s journey, the family’s story appeals to multiple generations. Whether it’s homeschooling, balancing careers and family life, or navigating through grief, there’s something for everyone.
6. Unique and Engaging Content
The family’s real-life experiences, from their move to homeschooling, sports, music, and even reality TV moments like appearing on Nickelodeon’s Crystal Maze, offer a variety of entertaining, uplifting, and educational content. Their personal journey is not only captivating but also inspiring.
7. Faith-Based Viewership
Faith is a strong pillar in the So in Love Family’s story, especially with moments like Prophet Lovy’s prophecy about the family’s success. This spiritual element attracts faith-based audiences who will connect with the family’s reliance on prayer and faith in times of adversity.
8. The Growing Influence of J Funk and Miracle Baby Josiah
J Funk’s love for basketball and baseball, his growing influence as a young star, and Miracle Baby Josiah’s miraculous birth story continue to be huge draws for younger audiences and parents alike. Their growth from children into stars within the docuseries would engage viewers, especially those interested in parenting and childhood development.
9. A Safe Haven for Creators
The So in Love Family’s battle with censorship and their transition to The Black Tube, a platform built to support creators without fear of deletion, appeals to independent creators who want more control over their content. This would attract influencers and creators who’ve faced similar struggles, amplifying the docuseries’ appeal.
10. Revenue and Monetization Potential
The docuseries offers numerous streams of revenue:
Ad revenue from platform streaming (The Black Tube, etc.).
Merchandise sales, leveraging the family’s established brand.
E-book and coaching opportunities, teaching aspiring influencers how to build multimedia empires.
Sponsorships and brand partnerships, especially with family-friendly and faith-based brands.11. Long-Form Content Success
Their previous long-form content experiment—where viewers watched over an hour of a 3-hour Christmas video—proved that their audience has the appetite for longer, more in-depth storytelling. This indicates that a docuseries format will resonate well with their dedicated fans.
12. A Story of Redemption
After being wrongfully removed from YouTube despite their success, the family’s ability to rebuild their brand through The Black Tube adds a powerful redemption arc to their story. This narrative of fighting back and thriving against the odds will captivate audiences and serve as a lesson in perseverance and determination.
Overall, creating the So in Love Family Docuseries is not only viable but highly strategic. It builds on their existing fan base, delivers inspirational and unique content, and has strong commercial potential across various platforms and revenue streams.
Now that you’ve heard our story the time is now to invest and secure your share of revenue from Season 1 of the So in Love Family docuseries!